Antenna06 Day, my notes on Filip Tregunna's session
Hereunder the questions and comments rised by Filip Tregunna with his marketing-oriented approach. I would say that his understanding brings practical answers to several questions or frustrations. Kingdom is indeed applying the professional knowledge also for church issues!
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In marketing it is important to know the target group. The message should find a link with the real life of people. Observe and look around is important to get the culture and societies point of view. Messages need to be communicated to a rapidly changing society. Publicity world is looking for a way to communicate in that context. Products do not change, while the message and the people do.
Top down communication does not work any longer, one-way
Another shift is that the most reliable source of information is a person “like me” (58% in 2005) People are more interested in what people at their side belive, not the leaders {Comment: This makes me think of vulnerability as a tool to communicate with the church and outside it}
How do people cope with information? How can I trust the one telling the truth? It is not that people don’t believe the truth, but they don't trust the source.
a person needs to hear a message from different perspectives, not only once. They (people) have to be submerged in the message, that they are part of it, and that they are part of the truth that is being brought to them. Gospel message should be relevant to the country, so my message should change according to those people. What happens in the church is nice, but outsiders cannot connect with the Church.
The word of God is unchangeable, so how to show them it is relevant for the population. Danger with the rapid changes happening, more than trends and hypes only ... What are people doing with the knowledge they get?
Suggestions:
NO more “them and us” approach.
Belonging, believing than behaving: Do I fit here? Is there any connection with the people of the Church? People want to belong, to feel welcome the way they are, and if there is a connection, they will learn to believe and believe accordingly. We do want to break out the Christian subculture. The danger: copy-cut-paste culture, BUT you cannot convince people with this approach. Church has been always at the foreground of culture (painting, etc.) WE should be a Christian culture for the world, not really being a Christian culture for the church.
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In marketing it is important to know the target group. The message should find a link with the real life of people. Observe and look around is important to get the culture and societies point of view. Messages need to be communicated to a rapidly changing society. Publicity world is looking for a way to communicate in that context. Products do not change, while the message and the people do.
Top down communication does not work any longer, one-way
Another shift is that the most reliable source of information is a person “like me” (58% in 2005) People are more interested in what people at their side belive, not the leaders {Comment: This makes me think of vulnerability as a tool to communicate with the church and outside it}
How do people cope with information? How can I trust the one telling the truth? It is not that people don’t believe the truth, but they don't trust the source.
a person needs to hear a message from different perspectives, not only once. They (people) have to be submerged in the message, that they are part of it, and that they are part of the truth that is being brought to them. Gospel message should be relevant to the country, so my message should change according to those people. What happens in the church is nice, but outsiders cannot connect with the Church.
The word of God is unchangeable, so how to show them it is relevant for the population. Danger with the rapid changes happening, more than trends and hypes only ... What are people doing with the knowledge they get?
Suggestions:
NO more “them and us” approach.
Belonging, believing than behaving: Do I fit here? Is there any connection with the people of the Church? People want to belong, to feel welcome the way they are, and if there is a connection, they will learn to believe and believe accordingly. We do want to break out the Christian subculture. The danger: copy-cut-paste culture, BUT you cannot convince people with this approach. Church has been always at the foreground of culture (painting, etc.) WE should be a Christian culture for the world, not really being a Christian culture for the church.
Labels: Campaigns, Christianity issues, Church
posted by Armando at
2:35 pm
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